Flowers 150 days!

Magical 150 days challenge

Make the difference on the shop floor!

The Magical® 150 day flowering challenge starts on May 1st 2019. Consumers can register for the challenge from March 1st onwards for a chance to win a free plant! During this period we will challenge you and your customers to take part and discover how robust and distinctive the Magical Hydrangeas are compared to standard indoor hydrangeas. It has been demonstrated that this plant can easily flower for 150 days. The Magical Hydrangea is extra special as it changes colour during this period. It changes from pink or blue to dark green with a hint of red. 

The Magical Hydrangea has unique properties that are not found in any other indoor hydrangea. Research by FloraHolland* reveals that consumers are willing to pay more for a plant that flowers for longer or whose flowers have an exceptional colour or shape. The Magical Hydrangea has both of these characteristics.

To help you get this message across, we have devised the Flowering Challenge and developed corresponding promotional material.

A poster in different sizes is available, as well as table skirts. 
You can request the digital files (A3) from us.

The physical promotion package (contents 2x A3 posters, 1x A1 poster) costing €9.95 excl. postage and packing can be ordered here. Please state the number of packages required and the delivery address.

The Magical poster holder costing €30.00 excl. postage and packing can be ordered here. Please state the number of poster holders required and the delivery address.

We wish you every success in rolling out the Challenge in your store and among your customers. If you would like further information, please feel free to contact us at or on +31 (0)172-217090.


*) Consumer research into indoor and garden hydrangeas in 4 countries - Royal FloraHolland